Circle's relationship with affluent market players and its sound and innovative business strategy is set to catapult it into the black chip arena. Breaking the BEE mould and competing on equal footing with established companies would be one of many indicators of Circle’s success. By sticking to a disciplined cash flow based investment analysis, Circle buys right. The sustainable partnership philosophy is a commitment to help create opportunities for black South Africans by making strategic investments in companies where Circle exerts influence in areas of human capital and transformation. The influence and the beliefs of Steve Biko and Dr Mamphela Ramphele are living tenets of the organisations philosophy. At Circle there is an eager response to these opportunities, all supported by four differentiators:

Circle is free from legacy issues and structured to meet its goals

The market has a deep respect for the Biko and Ramphele Families

A unique integrated service platform model

Grounded on a strong desire to build on a sustainable partnership philosophy